Backlinko: SEO, Content Marketing, & Link Building Strategies

Remember, however, that Google sometimes automatically rewrites meta descriptions based on the search queries, meaning what you input isn’t necessarily what will always show up in SERPs. For example, in this case, Google chose to rewrite the meta description by pulling in other text from the page that matched the search query. WordPress is flexible, not only as a CMS but also thanks to plugins. Plugins open up infinite possibilities to add enhanced features to websites. This also opens up the competition, meaning that you may have several options when it comes to which plugin you use. And, to make the most of your keyword research, be sure to check out our resources on keyword grouping and keyword niches.

Keyword Magic Tool

… Like the one you’re reading, where we often publish unique ideas, processes, and studies. For example, when Google switched to relying less on title tags to generate SERP titles, we studied almost a million pages and published the results for the community. Knowing SEO theory is one thing; applying that knowledge to rank a website is another thing entirely. As for crawling and indexing, you need to ensure that you’re not blocking Google from doing either of these things. This is done using a file called robots.txt (crawling) and a meta tag called meta robots (indexing).

Keyword Research Tips

• Keywords play a very important role in SEO, Keywords are basically those words or phrases that summarize or describe the content of your webpage.
• This can help you adjust subheadings and copy to leverage new search intent that your audience may be interested in.
• Internal linking is especially helpful if you use anchor text (clickable text) that describes what the linked page is about.
• Meta tags are like little information cards for your website that you share with search engines and visitors.

Because if a business consistently spends money on keywords, it suggests they bring real business results. Backlinks are links to your site from other sites, and some are good for SEO because they indicate that other people find your content useful. Also, place your most important keyword near the start of the title—users will be more likely to notice it. Noindex tags hiding in your site can prevent search engines from indexing your pages. And if your creation becomes popular, you’ll suddenly find yourself ranking #1 for a high-volume keyword. These 10 blogs are perfect places to reach out to the next time you want to promote a piece of content or build a long-term relationship.

This includes how keywords are used on pages as well as site architecture. Once everything is locked down on your site, you should begin expanding on your content using the same high-performing keywords. Our HOTH Guest Post product, for example, gets you high quality, natural, white-hat in-content links to your site to help boost your rankings. As other websites discover your free tool and it’s value, they’ll begin mentioning it in their articles or posts.

URL slugs are like addresses to specific content and also tell Google what to expect from a specific page. You’ll want your slugs to be short and simple, but also reflective of what the content is about. Alt-text is not only helpful for your visitors but Google wants to see that it’s provided for all images that aren’t decorative. When you’re done adding your schema, don’t forget to test your page to make sure everything runs smoothly. Typically, a person using Google is looking to learn something new, buy something, or try to navigate somewhere.

I reached out to Nedim Mehic, who has 10 years of experience in SEO. At the HubSpot blog, we call this the pillar-cluster model, which helped us overcome a year-long traffic plateau. So, by internally linking from one page to another, you’re giving the algorithm a pattern to follow. As an example, our product marketing team optimized Marketing Hub’s page to a T. It can cross-reference hundreds of thousands of sources to determine whether you’re an authority in the field. These days, SEO isn’t BHS Links just about writing SEO-optimized content and hoping the algorithm will discover you.