How to Create an SEO Strategy in 2023 + Free Tools & Templates
Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. For example, Backlinko.com is unique, memorable, and SEO Anomaly concise. It’s also relevant to our audience—backlinks are a major topic in the SEO industry.
Add more editorial value to your old content.
“This seems to be true even if the websites that are selling backlinks have Google rankings themselves,” Rubright says. In SEO, we refer to the process of acquiring new backlinks as link building. And as many practitioners admit, it can be a challenging activity.
Effective SEO Techniques to Drive Organic Traffic in 2025
In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. Also, make sure that your business name, address, and phone number (NAP) are correct and consistent with other listings. Finally, keep an eye on the progress of your link building campaigns in the “Monitor” tab. Navigate to “Backlinks.” Here you’ll find a comprehensive table with data on the competitor’s backlinks.
To do this, start with the easier things within your control. Unfortunately, you likely won’t get that much traffic unless you rank high on the first page. If you’re not set up with Google Search Console, get an estimate with our free website traffic checker. Follow the four steps below, filling in the SEO strategy template as you go. In this guide, I’ll show you how to get results with the Orchard SEO strategy.
- Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss.
- It’s important because Google’s main job is to provide the best result for its user’s search queries.
- Fixing and reclaiming broken links is one of the most popular SEO techniques.
- Most website platforms (like WordPress and Wix) create sitemaps automatically.
- Look at the top 10 competitors to identify the ones most relevant to your business.
Well, you need to figure out why people link to specific pieces of content in your industry. A while back I noticed that most content about “SEO tools” only listed tools. But sometimes you’re better off with content that’s completely different. I recommend typing a few different keywords into Google until you have a list of about 10 keywords. Getting others to link to your site can be difficult, but one of the easier ways to get links is to scope out your competitors, and find out who’s linking to them. Because it’s easy to mess up, it’s important to verify your structured data using a tool specially built for the purpose.
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