How to Perform a Complete SEO Audit in 14 Steps

What used to take days of manual checking can now be streamlined – from crawling millions of pages quickly to using AI to analyze patterns in your data. Embracing these tools means you can conduct “free SEO audits” on the fly, anytime, with minimal effort – allowing you to focus more on strategy and less on grunt work. It’s no wonder that 37% of marketers use AI to automate time-consuming SEO tasks .

This representation includes a list of all broken links, in order of how many times they were found. It is also capable of generating a sitemap, finding duplicate content, and scanning for malware. A sitemap is a structured list of a website’s pages and content https://seo-anomaly-shift.online/france/seo-anomaly-fr-6/ hierarchy for easy navigation. Sitemaps helps search engines understand your website’s structure.

• Google stands out as the most widely used, often serving as our first stop on the Internet.
• You can see what type of content is performing well for your audience.
• However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices.
• If pages on your site are returning 404 errors, server (5xx) errors, or are timing out, they’ll show up in this report.

While Google says that 404 errors are an inevitable part of web crawling, it’s still not advisable to have a lot of them. Especially if you prioritize reputation management or your content falls within the YMYL (Your Money or Your Life) category. To check this, review Pages with multiple canonical URLs in the Encoding and technical factors section. Second, consider implementing https://seo-anomaly-beacon.online/france/seo-anomaly-fr-9/ breadcrumbs to help users grasp your page hierarchy. This user-friendly feature reduces frustration and enhances the browsing experience.

AI-Boosted Content Optimization

First thing that you have to check is your robots.txt file and robots meta tags. These two are important as they restrict access to certain areas of your website. Sometimes, a webmaster might have inadvertently blocked certain pages disabling Google from accessing them.

In-Depth, Deep Dive SEO Audits

You can then take the necessary actions, such as contacting the web admin or reporting the site to gain back your traffic. https://seo-anomaly-expert.online/france/seo-anomaly-fr-7/ FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is.

Agency experience

Check broken external links and broken internal links in Morningscore. Each month, check traffic trends, user behavior, and fixes made after the audit. Every quarter, you should run a fresh crawl with Screaming Frog, but keep in mind that running full scrawls is time-intensive. Also, check competitor performance and update old pages based on new opportunities. Mobile users drive traffic for most websites, so your site should perform well on phones and tablets is essential. To evaluate mobile performance, run tests using tools like PageSpeed Insights.

Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues. Spotting internal linking problems on your site is crucial for maintaining your SEO health. When search engines struggle to understand the relations between content, certain pages may not be crawled or indexed correctly. That’s why this https://seo-anomaly-shine.online/france/seo-anomaly-fr-23/ step of the SEO audit checklist is extra important. Technical SEO involves optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and user experience.

Each backlink was the typical nonsensical blog post with anchor text scattered https://seo-anomaly-orbit.online/france/seo-anomaly-fr-9/ throughout. This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic. While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs.

Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS. This report will show you any HTTPS pages on which an image (or other file) is being called via HTTP. If not, your users will get a security warning in Chrome and other browsers.