How To Perform An SEO Audit in 15 Steps With Checklist

In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor. On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more.

A backlink profile represents the complete collection of all external links pointing to your website from other domains across the internet. Backlink profiles essentially reflect your website’s reputation and authority in the digital ecosystem as perceived by search engines. The Search Atlas On-Page Audit Tool helps you analyze and improve your website’s SEO by focusing on four key areas such as Authority, Content, Technicals, and Page Experience. The Search Atlas On-Page Audit Tool provides detailed insights into each pillar, allowing you to identify issues and make data-backed optimizations. The Search Atlas On-Page Audit Tool is designed to simplify on-page SEO analysis and support a more effective, well-rounded SEO strategy.

Traffic Rank

• Performing an SEO audit regularly helps maintain your website’s health and search visibility.
• But clearly this isn’t a free method, and it’s not always the best option for every website.
• This evaluation provides valuable insights into the effectiveness of your SEO strategies and helps identify areas for improvement.
• These enhanced search result formats often appear above traditional organic listings and can significantly affect visibility.

Explore a detailed list of images, complete with previews, to identify broken images as well as missing or incorrect alt and title attributes. Also, check the size of the images in KB, aiming to keep them under 70KB to enhance your page speed. Analyze content optimization elements like titles and descriptions for a proper Google preview. Review the H1-H6 structure for appropriate length and existence.

The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month. I think this tool performs best when you use it as a compass to set a direction for your SEO strategy and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool. Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. This guide shares the most important SEO key performance indicators agencies should track. Bring all of your clients digital marketing KPIs including PPC, SEO, Email, Social and more into one comprehensive platform to streamline and improve client reporting. Lumar, known previously as Deepcrawl, focuses on technical SEO, accessibility, and overall website health.

Ancillary keywords should, if possible, be used in H2s and in body copy. Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can.

It’s not powered by as much data as some of the bigger players like Semrush or Ahrefs, but if you’re looking for a simple, engaging way to learn SEO and improve your website, Morningscore is a great option. If you want downloadable reports on your metrics, you’ll have to upgrade to the (still reasonably priced) White Label tier, which also gives you access to white-label reporting in 15 languages. And with API access and an embeddable tool, SEOptimer gives even small agencies and solo consultants access to an inclusive tool they can deploy for their own clients. Is the depth of reporting and functionality quite as robust as premium tools like Ahrefs or Semrush?

Open Source SEO audit tool

Oncrawl’s strength lies in its technical acumen, offering search marketers straightforward access to data through actionable dashboards and reports. Its suite, comprising an intuitive interface and a detailed dashboard, offers insights into site performance, indexing status, and keyword trends. The tool’s strength lies in providing valuable insights into Bing’s search engine, often considered a secondary but significant player in the search engine market. A comprehensive SEO audit tool isn’t just nice to have; it’s a critical component in your arsenal to deliver results that impress clients and outshine competitors. This article isn’t just about listing tools; it’s a guide to finding the one that resonates with your agency’s unique needs and aspirations. Perform an complete SEO audit, and improve your rankings in Google.

However, it’s still a good idea to go through your link profile occasionally and clear up BHS Links any inconsistencies. Old links and negative SEO attacks are just two possible liabilities a link quality audit can catch. The application uses edge analysis based on your top 10 competitors (rather than just direct competitor analysis like other tools). But with Inlinks, its customized AI platform provides specific opportunities that are directly tied to entities, so this is a tool that’s on the cutting edge. Inlinks is an entity-based internal linking tool that uses AI to help you generate links on your site from one internal page to the next.

Analyze any web page with the free SEO checker by Seobility to find technical errors and on-page SEO issues that might be holding your site back from top search engine rankings. Morningscore offers a suite of features for improving a website’s search visibility and can be used to find on-page SEO, technical SEO, and backlink-related issues. The Search Atlas Scholar Tool grades your content across multiple dimensions to help you align your writing with what Google deems authoritative, trustworthy, and relevant. The Search Atlas Schema Markup Generator Tool helps you create JSON-LD schema for various content types, including articles, local businesses, products, FAQs, and more. Additionally, the Search Atlas Keyword Gap Tool helps you uncover untapped keyword opportunities by comparing your site’s keyword performance with that of your competitors.

If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. I always integrate Google Analytics (GA4) and Google Search Console (GSC). One of the things I love most about Screaming Frog is how flexible it is. You don’t have to crawl an entire site every time if that’s not what you need. You can choose exactly how deep you want to go and which parts of a site you want to analyze.