On-Page SEO: The Definitive Guide + FREE Template 2025

Off-page SEO is a combination of actions taken outside of your website in order to achieve higher organic search rankings. Leveraging these brand mentions can also be a valuable part of your link-building efforts, which we’ll cover later in the article. Turning unlinked brand mentions into backlinks is an excellent way to increase your site’s authority and visibility. A website’s ranking power and authority together with trust relies heavily on off-page SEO components.

Creating a solid search engine optimization strategy is one of the most valuable investments you can make for your business. To further maximize your link-building strategy, you can sponsor a local event that creates brand awareness and links. Another effective strategy is to create newsworthy content to draw local news sites’ attention. Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information.

Local SEO & Citation Building

Off-page SEO can be challenging because it involves factors outside your direct control, such as earning backlinks, social media presence, and influencer relationships. Success requires consistent effort, strategic networking, and the creation of high-quality content that others find valuable enough to link to or share. A thorough backlink analysis provides invaluable insights into your site’s SEO health and guides your strategy for bolstering your online authority and search engine rankings.

Create helpful content

It has a backlink from HubSpot’s article about small business ideas, which ranks on the first page for the “how to start a small business” query. The easiest way to do this is to Google the topic you’re covering and see the best-ranking results. You can then try to get natural links by providing valuable content or actively acquiring links.

• Then, add a few internal links from those pages to a high-priority page on your site.
• Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics.
• Although social media generates more traffic than organic traffic, SEO still has a place and serves a useful purpose.
• For example, it’ll make sense for many people to start with their homepage.

These tools use natural language processing (NLP) to understand your customers’ sentiments about your business and offerings. Participate in relevant forums and online communities by sharing your expertise and responding to other users’ comments—doing so could lead to more visibility in search results. Plus, social media pages and posts can appear in search results. Which is especially useful if you syndicate content on platforms like LinkedIn. And because he promoted super valuable content to people who WANTED to cover it, Ash racked up tons of authority links from sites like Forbes, New York Times, Spotify, The Guardian, and more.

Google likes to promote content that showcases E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). You can showcase E-E-A-T by citing relevant sources, integrating trust signals, and including an author bio for credibility. You can – but off-page SEO can provide you the advantage you need to finally outrank your competitors by building a stronger backlink profile, earning brand mentions and positive reviews. Finally, digital PR strategies that target media outlets can also help increase a website’s visibility, as the outlets often have high domain authority, which can further boost SEO rankings.

Expert quote links are a super effective way to gain media exposure and establish yourself as an industry authority. But you can also get featured on relevant websites and publications that pick up the story. To target local audience, optimizing a Google Business Profile is important to business owners. You can also optimize for conversational keywords to help you match the way people search on AI engines and voice search devices.

Newsletter partnerships—Collaborating with other brands in your niche on newsletters lets you tap into new audiences and expand your reach without too much effort. As you scroll through the list, you’ll see various websites from which you can acquire a backlink, as well. Analyzing a competitor’s backlink profile isn’t too difficult—let’s use an example to outline the process. Specifically, Wikipedia is one of the many sources informing Google’s Knowledge Graph—a massive database that the search engine uses to serve so-called rich results. If you don’t have a Wikipedia page for your business, you should create one sooner rather than later. Google uses Wikipedia as a reliable and frequently updated source of information to confirm an entity’s data and establish its authority.

Search engines crawl the entire web which pretty much means they have access to content on billions of pages. There is a patent named “Domain-Specific Sentiment Classification” supporting this idea as well. For example, for a general forum like Quora, you can search for keywords related to your audience/niche and see the questions people are asking. If you have anything to add value or share a resource that would help that audience solve their problem, throw it in. Although in theory off-page SEO translates to any kind of off-site promotion of your website/brand, still it drills down to link-building 90% of the time.

Basically, backlinks signal that your website is credible and deserving of ranking (showing in search results), as long as those links are from reputable and relevant websites. And in my experience, guest post backlinks DO help your rankings. Finally, you SEO Anomaly can build high-quality backlinks from your guest posts. Use tools like Moz’s Link Explorer to analyze your backlink profile, monitor brand mentions with Google Alerts, and review citations with Moz Local.