On-Page vs Off-Page SEO: Key Differences Explained

However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog. External links BHS Links are the links from other websites you may link to within your content. Using external links may help establish the credibility of your content, which, if you recall from earlier, is important for E-E-A-T. Each member of our 50-person editorial team has been hand-selected to make sure we’re capable of producing content in any niche or vertical. Effective on-page SEO also improves user experience, which can increase engagement and conversion rates.

Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and subheaders. It should not reflect the content verbatim as it appears on the page. Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page. People usually follow the formula of “Keyword Phrase

For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users. Google needs assistance in understanding the content of your images.

At Stellar, we specialize in content strategy, development, and optimization. Creating new web pages helps brands market new products and services or target new locations. Our team is well-versed in creating individual web pages that boost your site’s visibility. With each new page creation, you can expect quality, user-focused, well-optimized, and search engine-friendly content. In some cases, orphan pages may still attract traffic—whether through direct, or other external links. Not every page on your website is easy to find or access—some can actually be hidden away with no internal links pointing to them at all.

Choose the Right Keywords

Instead improve search engine rankings by using topic clusters. Group keywords/pages in terms of topics, using long-tail keywords to build topical relevance. The three primary components of on-page optimization include on-page SEO, off-page SEO, and technical SEO. Integrating each element into your SEO strategy can lead to better domain authority and higher search engine rankings. Page optimization also maximizes the benefit of your off-page SEO efforts. Good content is much more beneficial to search engine rankings than H1 tags.

Make your URLs SEO-friendly

That’s why content is now a BIG part of any modern-day SEO strategy. And in this section we’ll show you the exact steps to creating the type of content that ranks well. Words you’d expect to use when talking about your target keyword. Specifically, you want to put your keyword at the front of your title tag whenever possible.

• On-page SEO differs from off-page SEO, another term you’ll likely encounter when trying to boost your online rankings.
• Transcriptions and alt text are another great place to include your target keywords, and incorporating them can help make your site ADA-compliant.
• When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent.
• On page SEO factors – Discover the key on-page SEO factors that can improve your rankings.
• Properly optimized images improve accessibility and user experience and can rank in Google Images search results.

Could you replace any links or move a link to help guide someone to the next page? Make sure all pages are linked correctly in your header and footer navigation too. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember. If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site. If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for. If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option.

When naming your pages or selecting a domain name, have your audience in mind first. How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites. This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value. Google is clear that you should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword.

Using alt tags makes your content accessible to everyone browsing your site. Tools like Semrush, Moz, and Ahrefs offer features for keyword research, content optimization, and performance tracking. Using these tools can streamline the on-page optimization process and provide valuable insights for improving your content. Plus, if you’re covering any topic, you’ll naturally include keywords related to that topic throughout the content.

Search engines, like Google, love fresh and updated content that’s helpful. Optimizing your site for mobile is essential because more than 50% of the Internet’s traffic comes from mobile devices. Google even uses a mobile-first approach for indexing websites. In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words. For the best results, keep your meta description within 160 characters.